Solid Advice For Running Mobile Marketing Campaigns

Mobile marketing is currently the hottest tool for marketers as more and more people, or potential buyers, now own a cell phone. As this type of marketing is relatively new, there is not much advice around. This article contains a few tips and ideas to help you to get started with mobile marketing.

Be short and concise with your SMS messages for your mobile marketing campaign. Messages are limited to 160 characters, so put some thought into how to convey your information clearly yet briefly. If you use abbreviations in your messages, make sure they are commonly accepted and make sense to your customers.

Hire a consultant. Not everyone is technologically savvy, so if you are not so inclined, it may be best for you to hire someone to do your dirty work for you. You should look heavily into this persons background to make sure they are respectful and professional, especially if they will be a permanent member of your team.

Always try to keep your mobile messages succinct. People on the move need messages that cut to the point quickly and decisively. Mobile phones also have relatively small screens so it is essential that you tailor your messages to reflect this limiting factor. By following this tip you will be able to reach more people with a more efficient message.

When creating advertising for the mobile web, you must ensure that the content is compatible with a majority of different mobile browsers. This is important to consider because you do not want to inadvertently restrict customers from being able to view your content. Stick with the major phone manufacturers and double check to see if there are any restrictions that the service providers may have in place.

Sending out text messages in mobile marketing is a great idea, but you want to make sure that these messages are not commercial in nature. The messages you send should definitely speak to value and benefit, but they have to be more on the friendly side and not so much on the commercial side.

Split-test your landing pages to see which one performs better. This is a great tactic to use in your mobile marketing campaign because it allows you to quickly put the better material out there. By creating two unique landing pages and then using HubSpot tools, you can perform an A/B Split Test and find out which page to go with.

Avoid sending texts early in the day or too late at night. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.

There are a lot of tools available to you as a mobile marketer, so make sure that youre always willing to utilize them. Todays modern mobile devices not only have the ability to call and text, but they play and record videos too. This means there are quite a few ways you can interact with your customers.

What you are saying in your messages is extremely important. When sending out emails to customers, you want to be able to tap into that individuals needs as well as their buying habits. The more detailed you can get; the more that person will be intrigued. Just make sure to keep everything right to the point.

If you decide that a mobile app is right for your company, make sure it is easy to use and relevant to your business. If your app doesnt have an obvious usefulness, customers wont download it and it wont help your business at all.

The tips above should have given you some ideas which will help you to create an effective mobile marketing ad campaign for your business. You should also continue to keep up to date with the latest developments in the mobile marketing industry so that you can stay ahead of your competitors.